Cannabis Programmatic Advertising

CTV advertising for dispensary and weed brands

Connected TV inventory through cannabis-accepting DSPs puts your brand in front of streaming audiences the way a traditional TV buy would, at a fraction of the cost and with far tighter geographic and demographic targeting. We build CTV creative and buying strategy around your service radius, not a broad national spray.

CTV also gives cannabis brands a format mainstream advertisers take for granted, a real thirty-second brand story, which builds a level of trust and production value that a static banner ad can't match.

• Geo-targeted CTV buys around store locations
• Audio advertising on streaming platforms and podcasts
• Display retargeting across the open web
• Frequency capping to avoid wasted repeat impressions

Audio and display rounding out the THC media mix

Streaming audio and podcast placements reach people during commute and routine, when they're primed for a local recommendation. Display retargeting brings back visitors who hit your site or menu but didn't convert. We layer all three, CTV, audio and display, into one coordinated buy instead of running them as disconnected line items.

A visitor might first see a display ad, hear an audio spot during their commute a few days later, then see a CTV ad that evening. That repetition across formats is what actually builds recall, a single impression on one format rarely does.

Reporting built for programmatic's real strengths

You get impression, view-through and click data across every format, plus store visit lift where location data supports it, so programmatic gets judged on the same standard as every other channel in your stack.

We also benchmark performance across the different DSPs we're running, so budget shifts toward whichever platform's inventory and targeting are actually converting in your specific market. We share these comparisons openly each month so you can see exactly why budget moved where it did.