Skip to content
Smoke Advertising

Facebook & Instagram ads

Play The Policy,
Don’t Fight It.

Most cannabis accounts die because somebody tried to run a product ad and lost the whole business manager with it. We run what is eligible, structure for containment, and keep the lights on.

Campaign composer

Trigger armed

Trigger

Viewed carts twice in 48h · no order in 21 days

SMS

Your cart brand is back in stock. 20% off today only. Reply STOP to opt out.

Email

Restock alert + 3 picks based on last order

Meta

Brand awareness creative, 5mi radius

Audience: 12,704Est. send in 4 min

Illustrative data

What it is

Eligible campaign types only

Brand, educational, event, hiring and community creative; hemp, CBD and accessory offers where policy and state law allow. No THC product sale creative, because that is what gets accounts killed.

Durable account structure

Separated business managers, pages, pixels and payment assets so a strike on one campaign does not cascade into a portfolio-wide ban.

Audience from your own data

Resolved visitors, customer lists and lookalikes replace broad interest targeting, which matters more when creative has to stay conservative.

Recovery playbook

When a rejection or restriction lands, we know which appeals work, which do not, and how fast to rebuild rather than argue.

How it runs

The working order.

  1. 01

    Assess

    Asset health, past strikes and account structure reviewed before any spend.

  2. 02

    Structure

    Clean assets built with containment between brands, stores and offers.

  3. 03

    Run

    Age-gated, policy-safe creative tested in volume against owned audiences.

  4. 04

    Contain

    Strikes isolated, appealed where useful, and replaced fast.

What you get

  • Policy-reviewed creative before it ever hits review
  • Business manager and asset structure built for containment
  • Custom and lookalike audiences from resolved first-party data
  • 21+ age-gated targeting on every campaign
  • Appeal and rebuild playbook when strikes land
  • Spend and results reported against orders, not engagement

FAQ

Questions, answered.

Meta says cannabis ads are prohibited. What are you running?

Creative that does not promote the sale of a prohibited product. In practice that means brand and educational campaigns, lifestyle and community content, hemp or CBD offers where policy and state law permit, accessories and glass, events, and hiring. The account structure matters as much as the creative — separate assets, clean business manager hygiene and no shortcuts that get a whole portfolio banned.

Our account keeps getting disabled. Can you fix that?

Often, yes — and more importantly we can stop it recurring. Most repeat bans come from reusing a burned asset, linking flagged pages to clean business managers, or creative that crosses a line nobody explained. We rebuild the structure so failure is contained to one asset.

Is organic social part of this?

We advise on it and supply creative direction, because organic profile quality affects both ad review and the trust signals AI search uses. Full-time community management is a separate scope.

Can you target by age?

Yes. Age-gating to 21+ is standard on every campaign we run in this category, and creative is written to avoid youth appeal regardless of targeting.

Start here

Ready to grow?

Book a 30-minute demo. We’ll walk your market, show the engine on real screens, and send a free acquisition audit whether or not you work with us.

No contracts to look at a plan. We’ll send the audit either way.