Google ads & local
Win The Map
Before The Ad.
For local cannabis, smoke and vape retail, the three map results decide the day. We take those first, then spend on the paid surfaces that are actually eligible for your category.
Attribution
Last 30 days- SMS72%
- Email54%
- Google46%
- Meta33%
- Geo27%
3,140
Orders
$18.40
CAC
42%
Repeat
Illustrative data
What it is
Google Business Profile management
Categories, attributes, hours, service areas, products, photos and posts kept accurate and active across every location, because an abandoned profile loses to an active one.
Map-pack strategy
Proximity you cannot change, relevance and prominence you can. We work the levers that move position: citations, review velocity, on-page location signals and category alignment.
Eligible paid campaigns
CBD and topicals where certification and state law allow, accessories, brand and informational search, hiring campaigns, and remarketing to resolved audiences.
Call and visit tracking
Calls, direction requests and profile actions tracked per location and matched to revenue where your POS data allows.
How it runs
The working order.
- 01
Claim
Profiles claimed, verified, deduplicated and fully populated.
- 02
Align
Citations, categories and location pages made consistent everywhere.
- 03
Activate
Review cadence, posts and eligible paid campaigns launched.
- 04
Report
Rankings, calls, directions and orders tracked per store.
What you get
- Fully managed Google Business Profiles per location
- Map-pack rank tracking by keyword and location
- Review generation cadence and response management
- Eligible search and remarketing campaigns where policy allows
- Call, direction and profile-action tracking
- Location page and citation consistency
FAQ
Questions, answered.
Can dispensaries run Google Ads?
Not for THC products. Google's policy prohibits ads that promote the sale of cannabis. Eligible routes include CBD and topical products where Google's certification and state law permit, accessories and glass, brand and informational campaigns, and hiring. Alongside that, Google Business Profile, local surfaces and organic search do most of the heavy lifting.
What is the map pack and why does it matter so much?
It is the block of three local business results above the organic listings. For 'near me' searches it captures the majority of clicks and calls. Position is driven by proximity, relevance and prominence — profile completeness, categories, reviews, photos, posts and citation consistency all feed it.
Do reviews really affect rankings?
Review count, rating and recency all correlate with map-pack position, and review text gives Google category signals. We build a review request cadence into the program and never buy or fake reviews.
What about multi-location groups?
Each location gets its own profile, its own location page and its own review cadence, with permissions and reporting managed centrally.
Rest of the engine
Nothing runs alone.
Visitor ID Pixel
Resolve anonymous menu and site traffic into real, contactable people.
Geo-Targeting & Geofencing
Draw a fence around competitors, events and neighborhoods, then follow the device.
SMS Marketing
Carrier-registered texting on our own platform, triggered by real shopper behavior.
Email That Hits The Inbox
Authenticated domains, warmed sending and segmentation that keeps you out of spam.
Facebook & Instagram Ads
Policy-safe creative and account structure that keeps restricted brands live.
SEO / AEO / GEO
Rank in Google, get quoted by ChatGPT, Perplexity, Gemini and AI Overviews.
Start here
Ready to grow?
Book a 30-minute demo. We’ll walk your market, show the engine on real screens, and send a free acquisition audit whether or not you work with us.