Email that hits the inbox
Sent Is Not
The Same As Seen.
Cannabis senders get filtered harder than almost any category. We fix the plumbing first, then the list, then the message — in that order, because the best copy in the world cannot outrun a broken sending reputation.
Attribution
Last 30 days- SMS72%
- Email54%
- Google46%
- Meta33%
- Geo27%
3,140
Orders
$18.40
CAC
42%
Repeat
Illustrative data
What it is
Authentication and infrastructure
SPF, DKIM and DMARC configured correctly, a dedicated sending subdomain separated from your transactional mail, and a warm-up schedule that builds reputation instead of torching it.
List hygiene that hurts a little
Dead addresses, spam traps and never-openers come off the list. Volume drops, placement rises, and revenue follows placement.
Segmentation and triggers
Behavior, purchase recency, category preference and location drive the send. Broadcast blasts get replaced by sequences that earn engagement.
Placement monitoring
We monitor inbox placement and complaint rates, not just open rates, so problems surface before they become a blocklist entry.
How it runs
The working order.
- 01
Audit
Authentication, reputation, list health and current placement measured.
- 02
Rebuild
Domains authenticated, subdomain warmed, list cleaned and segmented.
- 03
Automate
Welcome, browse, win-back and restock flows replace one-size blasts.
- 04
Monitor
Placement, complaints and revenue per send tracked weekly.
What you get
- SPF, DKIM and DMARC configured and monitored
- Dedicated, warmed sending subdomain
- List hygiene and suppression management
- Behavior-triggered flows, not weekly blasts
- Inbox placement and complaint-rate reporting
- Revenue attributed per flow and per segment
FAQ
Questions, answered.
Why is our email going to spam?
Almost always a mix of three things: your sending domain is not properly authenticated with SPF, DKIM and DMARC; you are on shared infrastructure with other cannabis senders who burned the reputation; and your list contains a high share of dead or never-engaged addresses. Content is rarely the first cause, though it becomes one once reputation is already damaged.
How long does deliverability recovery take?
Authentication is same-week. Reputation recovery on a warmed subdomain typically takes four to eight weeks of disciplined volume ramp and tight segmentation. Anyone promising a fix in days is going to blast your list and make it worse.
Do you replace our email platform?
Not necessarily. We work with what you have when it is workable, and move you when the platform itself is the constraint. What we always change is the sending domain setup, the list hygiene and the send strategy.
Can we email about THC products?
Email is an owned channel, so the platform policy problem largely disappears — but state advertising rules still apply and inbox providers still filter. We write to the rules in your state and keep creative out of the patterns that trigger filtering.
Rest of the engine
Nothing runs alone.
Visitor ID Pixel
Resolve anonymous menu and site traffic into real, contactable people.
Geo-Targeting & Geofencing
Draw a fence around competitors, events and neighborhoods, then follow the device.
SMS Marketing
Carrier-registered texting on our own platform, triggered by real shopper behavior.
Facebook & Instagram Ads
Policy-safe creative and account structure that keeps restricted brands live.
Google Ads & Local
Eligible search campaigns plus map-pack placement where the buyers are already looking.
SEO / AEO / GEO
Rank in Google, get quoted by ChatGPT, Perplexity, Gemini and AI Overviews.
Start here
Ready to grow?
Book a 30-minute demo. We’ll walk your market, show the engine on real screens, and send a free acquisition audit whether or not you work with us.