Cannabis PPC Management

Bid strategy for weed pay-per-click that isn't guesswork

Cannabis PPC keywords carry high commercial intent and often thinner competition than mainstream retail categories, which changes what a smart bid looks like. We start with manual CPC control while we build conversion data, then move to automated bidding once there's enough signal to trust it.

Budget gets reallocated weekly based on cost per store visit and cost per menu click, not just click volume. A cheap click that never converts to a visit isn't cheap.

We also run dayparting adjustments once we see when your store actually gets foot traffic, and negative keyword lists get reviewed weekly so budget stops leaking to searches for free samples, jobs, or competitors' brand names.

Landing page compliance for dispensary and hemp PPC

Every landing page gets checked against the age-gate, disclaimer and product-claim requirements of both the ad network and the state the campaign targets. This matters more in PPC than almost any other channel because a mismatched landing page is the single fastest way to get a paid search account suspended.

We build dedicated landing pages per campaign type rather than sending every click to the same generic homepage, so the message in the ad matches the message on the page exactly, which also lifts conversion rate.

• Age-gate and geo-restriction checks before launch
• State-specific disclaimer language on every page
• Menu integration that matches ad copy exactly
• Dedicated landing pages by campaign type, not one generic page

Tracking and attribution across the whole PPC stack

You get one dashboard across every engine we run, tied back to actual store visits and orders where the retailer's POS or menu platform supports it. No guessing which channel drove the visit, and no siloed reporting between Google and everything else.

Call tracking, form tracking and menu click tracking all roll into the same view, so budget decisions get made on real cost per outcome instead of comparing raw click counts across engines that don't behave the same way.

How we manage the account week to week

The first two weeks focus on structure and compliance review across every engine in the plan. From there it's a standing weekly rhythm: bid and budget adjustments, negative keyword cleanup, landing page tweaks based on conversion data, and a monthly strategy call where we walk through what's working and what we're cutting.