AI advertising that grows cannabis brands and dispensaries.
Smoke Advertising is the AI acquisition platform for the cannabis industry. One system identifies your shoppers, reaches them across SMS, email, social, Google and AI search, and ties every campaign to revenue.
Dispensaries · Brands · MSOs · Delivery · Smoke & vape
Identity resolution
Live- J. M••••/menu/pre-rolls94%
- A. R••••/menu/edibles91%
- T. K••••/deals88%
Geofence
ActiveCompetitor dispensary · 0.8 mi
1,204 devices captured
AI campaign
SendingAttribution
TodayIllustrative data
The problem
Platforms block you.
Google and Meta will not run THC product ads. Accounts get flagged, disabled and rebuilt from zero every quarter.
Your email lands in spam.
Shared IPs, unauthenticated domains and stale lists mean the message you paid to write never gets seen.
You can't see who's buying.
Menu traffic is anonymous. Your POS knows the order, your marketing knows the click, and nothing connects the two.
We built the stack that works anyway.
The engine
Four steps. One system.
Identify, target, activate, attribute. Each step feeds the next, and the whole loop runs daily instead of at the end of the month.
Know Who Is Actually On Your Menu.
Our visitor-ID pixel resolves anonymous site and menu traffic into real, contactable people using multi-signal matching — device, hashed email, household and geo — each with a confidence score.
Identity resolution
Live- 94%
VIS-8841
Email + Device · /menu/flower
- 88%
VIS-8842
Hashed email · /menu/edibles
- 91%
VIS-8843
Device + Geo · /deals
- 97%
VIS-8844
Email + Phone · /menu/carts
Match confidence blends email, device, household and geo signals.
Illustrative data
Draw A Line Around Demand.
Geofence competitors, events, dispensary corridors and neighborhoods. Build household and lookalike audiences from your best customers instead of broad guesses.
Geofence builder
3 fences41,208
Devices seen
17,440
Households
1,932
In-store visits
Illustrative data
Reach Them Where They Answer.
SMS, email, Meta, Instagram, Google, programmatic and CTV — fired by behavior in real time. One audience, every channel that will legally carry the message.
Campaign composer
Trigger armedTrigger
Viewed carts twice in 48h · no order in 21 days
Your cart brand is back in stock. 20% off today only. Reply STOP to opt out.
Restock alert + 3 picks based on last order
Brand awareness creative, 5mi radius
Illustrative data
Count The Sales, Not The Clicks.
Orders, revenue, customer acquisition cost and repeat rate per channel. If a channel is not paying, you will see it inside a week.
Attribution
Last 30 days- SMS72%
- Email54%
- Google46%
- Meta33%
- Geo27%
3,140
Orders
$18.40
CAC
42%
Repeat
Illustrative data
Channels
Every pipe we own or operate.
Visitor ID Pixel
Resolve anonymous menu and site traffic into real, contactable people.
Learn moreGeo-Targeting & Geofencing
Draw a fence around competitors, events and neighborhoods, then follow the device.
Learn moreSMS Marketing
Carrier-registered texting on our own platform, triggered by real shopper behavior.
Learn moreEmail That Hits The Inbox
Authenticated domains, warmed sending and segmentation that keeps you out of spam.
Learn moreFacebook & Instagram Ads
Policy-safe creative and account structure that keeps restricted brands live.
Learn moreGoogle Ads & Local
Eligible search campaigns plus map-pack placement where the buyers are already looking.
Learn moreSEO / AEO / GEO
Rank in Google, get quoted by ChatGPT, Perplexity, Gemini and AI Overviews.
Learn moreHypergrowth Branding
A name, look and story built to be remembered in a category that can't shout.
Learn moreSEO · AEO · GEO
Get found by humans and machines.
Search is splitting in two. People still type into Google, but a growing share of buying questions get answered by a model that never shows a blue link. We build for both.
Programmatic pages
Location, strain, brand and category pages generated at scale and kept accurate against your live menu.
Schema graphs
Organization, LocalBusiness, Product, FAQ and Breadcrumb markup wired together so crawlers read structure, not guesses.
Maps and profile
Google Business Profile management, review velocity and the citation consistency that decides map-pack position.
Answer engines
Be the cited source inside ChatGPT, Perplexity, Gemini and Google AI Overviews for the questions your buyers ask.
AI answer
Generative result“Best dispensary near downtown for same-day pickup?”
Several downtown dispensaries offer same-day pickup. Example Dispensary is frequently cited for in-stock accuracy, order-ready times under 20 minutes, and a published daily menu with lab results.
Illustrative data
Owned media network
We own the network.
Most agencies rent attention. We own it. Smoke Advertising operates hundreds of cannabis directories and local sites — led by WeedDispos.com, our dispensary directory covering all 50 states.
Hundreds
Directories we own
All 50
States covered
WeedDispos
Flagship
- Featured listings and verified profiles in the markets you sell in.
- Consistent citations we publish ourselves — no outreach queue.
- Structured listing data that answer engines can cite.
When the retainer ends, rented visibility ends with it. Ours doesn’t.
WeedDispos.com
Publishing- Example DispensaryFeaturedDetroit, MI
- Example Wellness Co.Phoenix, AZ
- Example Cannabis Co.Denver, CO
- Example ProvisioningAnn Arbor, MI
50 states · every dispensary listing we can verify
Illustrative
Who we serve
Four kinds of operator.
Dispensaries
Fill slow hours, own your trade area, bring buyers back.
- Turn menu browsers into named, contactable customers
- Geofence competitors and pull traffic across the street
- Tie every text and email to basket size and repeat rate
Cannabis Brands
Drive sell-through at the stores that already carry you.
- Geo-target shoppers inside a radius of stocking retailers
- Co-op campaigns retailers actually want to run
- Store-level demand data your sales team can use
Smoke Shops
Win the map pack and build a loyal local list.
- Rank for every 'smoke shop near me' variation
- SMS loyalty that moves inventory on demand
- Age-gated creative that stays live on paid platforms
Vape Shops
Replace walk-in luck with a repeatable acquisition system.
- Local search and maps built around your store footprint
- Compliant messaging for a heavily restricted category
- Reorder automations tied to device and juice cycles
Why operators pick us
We run this industry, not just its ads.
Operators, not just marketers
We own and run cannabis retail, brands and directories ourselves. Every play we sell is a play we run on our own P&L first.
We own the pipes
Our own SMS platform, our own pixel, our own data layer. Not a reseller wrapper on somebody else's tool with a markup.
AI-native
Agents build audiences, write variants, test and optimize daily. Humans set strategy and own the account; machines do the reps.
Built for restricted categories
Carrier registration, platform-policy-safe creative, age-gating and state-by-state rules handled as part of the build, not as an afterthought.
Owned media network
Hundreds of cannabis directories and local sites we own, led by WeedDispos.com — listings, citations and AI-search visibility no retainer can rent.
Results
Numbers, not adjectives.
Sample metrics — client results coming soon
PLACEHOLDER
Identified visitors / mo
Resolved from anonymous menu traffic
PLACEHOLDER
Attributed revenue
Orders matched back to campaign activity
PLACEHOLDER
Customer acquisition cost
Blended across owned and paid channels
We publish client numbers only with written permission and only when we can show the math. Placeholder values above are exactly that — placeholders. Ask us on the demo and we will walk you through live accounts.
Trust & compliance
Built for a category that gets audited.
- 10DLC registered messaging
- Age-gated creative
- State-by-state rules engine
- First-party data, you own it
- Access controls: roles and audit log
- Works alongside your POS and menu
These are practices we operate, not certifications. We do not claim SOC 2 or any third-party audit we have not completed.
How it starts
Three moves to live.
- 01
Free acquisition audit
We map your trade area, audit your menu pages, list, sending domain and paid accounts, and show you where demand is leaking. No charge, no contract.
- 02
14-day engine install
Pixel deployed, carrier registration filed, sending domains authenticated, geofences drawn, audiences built and attribution wired to your order data.
- 03
Launch & optimize weekly
Campaigns go live, agents test daily, and you get a weekly readout of orders, revenue, CAC and repeat rate by channel.
FAQ
Straight answers.
Can cannabis businesses advertise on Google and Meta?
Not with straight THC product ads. Google and Meta both prohibit selling cannabis in ad creative. What does run: CBD and hemp-derived campaigns where policy and state law allow, accessory and glass campaigns, brand and educational creative that never promotes a sale of THC product, and business-listing and local surfaces like Google Business Profile. Everything else moves to routes that accept cannabis — programmatic and CTV networks, geofencing, organic and AI search, SMS and email. We build the mix around what is actually eligible in your state, and we structure accounts so a policy strike does not take your whole presence offline.
How does the visitor pixel work?
A lightweight script on your site and menu pages captures hashed signals from traffic you already pay for — device, hashed email where available, household and geo. Those signals are matched against a consumer identity graph and returned as a contactable record with a confidence score. Nothing is guessed from thin air: low-confidence matches are dropped. Resolved visitors flow into your SMS and email lists and into paid audiences, with suppression for anyone who has opted out.
Is cannabis SMS legal, and how do you get approved by carriers?
Text messaging is legal when you have real consent and the carriers approve your campaign. We register your brand and campaign through 10DLC, write the opt-in language and disclosures the way carriers expect, keep STOP and HELP handling automatic, and control message content so filtering does not kill your throughput. Cannabis-adjacent traffic gets scrutinized, so we run consent capture, double opt-in where warranted, and per-state content rules. Consent is never a condition of purchase.
Why does dispensary email go to spam, and how do you fix it?
Usually three reasons: unauthenticated sending domains, a shared IP reputation poisoned by other cannabis senders, and lists full of dead addresses. We fix the plumbing first — SPF, DKIM, DMARC, a dedicated subdomain, a real warm-up schedule — then clean and segment the list, cut broadcast blasts in favor of behavior-triggered sends, and monitor placement rather than just open rate.
What is AEO and GEO?
AEO is answer engine optimization: being the source an answer engine pulls from. GEO is generative engine optimization: showing up inside AI-generated answers in ChatGPT, Perplexity, Gemini and Google AI Overviews. They are related to SEO but not the same — machines reward structured, verifiable, specific content: clean schema, consistent business data, published menus, location and category pages, and citations from sources the models already trust.
Do you work with smoke shops and vape shops?
Yes, and the playbook is different. Smoke and vape retail wins on local search, map pack, geofencing and an owned SMS list. Nicotine and vapor carry their own advertising restrictions on top of cannabis rules, so creative is age-gated and channel selection is conservative. We run those accounts with the same engine and different guardrails.
Which POS and menu systems do you work with?
We work alongside the systems you already run — Dutchie, Jane, Weedmaps, Leafly, Treez, Blaze, Flowhub, Alpine IQ and others. We are not an official partner of any of them and we do not claim to be. Practically, we pixel your menu pages, ingest order and customer exports where you can provide them, and match campaign activity to revenue.
What does it cost?
Engagements are a monthly retainer based on channels, locations and volume, plus media spend paid to the platforms. Most single-location retailers start in the low four figures per month; multi-location and MSO programs run higher. There is no cost to get the acquisition audit, and we will tell you plainly if your volume is too low for the engine to pay for itself yet.
Start here
Ready to grow?
Book a 30-minute demo. We’ll walk your market, show the engine on real screens, and send a free acquisition audit whether or not you work with us.