Cannabis Google Ads Management

Account structure that survives a policy strike

Most dispensary Google Ads accounts get flagged not because of one bad ad, but because the whole account is built around marijuana keywords with no separation. We split campaigns by eligibility tier so a strike on one line doesn't take down the account.

That means dedicated campaigns for brand terms, dedicated campaigns for CBD/hemp where applicable, and a hard wall between anything referencing THC sale and anything that doesn't. We document policy positioning before launch, not after a suspension email.

We also keep a backup Google Ads account and Merchant Center setup in reserve where it makes sense, so a suspension on the primary account doesn't stop local visibility entirely while an appeal is in process. That's not a loophole, it's contingency planning for a policy environment that changes with little notice.

Landing pages and conversion tracking for marijuana Google Ads

A compliant ad pointing to a non-compliant landing page still gets your account flagged. We audit menu pages, age-gates and product language before any budget goes live, and we build conversion tracking around the visits and calls Google will actually let through.

This is where most agencies stop. We keep going by layering in the visitor identification and geofencing pieces that pick up the volume Google Ads legally can't touch, so the same budget cycle still moves foot traffic.

We wire up call tracking numbers, store visit conversion signals through Google's own location extensions, and UTM-tagged links into your menu platform, so every eligible click has a measurable outcome attached to it instead of ending in a guess.

Reporting that separates policy-safe wins from noise

You get a monthly breakdown of what ran, what was eligible, and what it drove in local visibility, calls and store visit signal, alongside the Local Services and GBP data that's often the highest-intent traffic in the account.

We also flag anything Google's policy team changed that quarter, since eligibility rules shift more often in this category than in mainstream retail, and a campaign that was fine in January can get flagged in June without warning.

Week by week: what we actually do

Week one is account audit and policy mapping: reviewing any prior suspensions, auditing the landing pages you already have, and building the campaign structure. Weeks two through four are launch and calibration, watching disapproval rates closely and adjusting copy and targeting before scaling spend. From month two on, it's weekly bid and budget review tied to cost per store visit, plus a standing watch for policy updates that could affect what's live.