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Smoke Advertising

For cannabis brands

Shelf Space Is Easy.
Sell-Through Is The Job.

Getting into a store is a sales win. Staying there is a demand problem. We put your brand in front of shoppers within reach of the stores that stock you, and give your team store-level proof it worked.

Geofence builder

3 fences
Competitor AEvent venueYour store

41,208

Devices seen

17,440

Households

1,932

In-store visits

Illustrative data

What’s breaking

Velocity, not placement.

A buyer will drop you in a quarter if units don't move. Distribution without demand is a countdown.

No direct relationship.

The retailer owns the customer, the menu and the data. You are marketing blind through somebody else's storefront.

Every channel says no.

Paid platforms reject THC product creative, so brand budgets default to trade shows, swag and hope.

The engine, applied

What we actually run.

01Identify

Find your buyer, not everyone

Audience modeling off category shoppers and your own first-party data, resolved into household audiences near stocking retailers.

02Target

Fence the retail footprint

Geofences around every stocking store, plus competitors carrying the category, events and neighborhoods with the right demographic index.

03Activate

Co-op and brand demand

Programmatic, CTV, eligible social and search, retailer co-op emails and SMS, and budtender-facing education — all pointed at the menu page for your SKU.

04Attribute

Prove velocity by store

Menu clicks, directions, visit lift and sell-through where retailers share it, packaged as a readout your sales team can put in front of a buyer.

FAQ

Questions, answered.

How do you drive sell-through if we don't sell direct?

We target shoppers inside a radius of the stores that already stock you, push them to the retailer's menu page for your SKU, and measure lift at the store level. The retailer gets traffic, you get velocity, and the buyer sees your brand on the shelf they already shop.

Can you show store-level performance?

Yes, at the level your data allows. Where retailers share sell-through or menu analytics, we report by store. Where they do not, we report geo-level demand signals — impressions, menu clicks, directions and in-store visit lift from device data — clearly labeled as such.

Do you run co-op campaigns with our retailers?

That is usually the highest-leverage play. We build a co-op kit your sales team can hand a buyer: creative, geofence, SMS assets for the retailer's own list, and a shared readout. It turns a shelf conversation into a demand conversation.

Which channels can a THC brand actually use?

Brand and educational creative on eligible platforms, programmatic and CTV networks that accept cannabis, geofencing, organic and AI search, trade and budtender channels, and the retailer's owned lists. Direct THC product ads on Google and Meta are not eligible and we will not pretend otherwise.

Do you help with budtender education?

Yes. Budtenders decide a large share of purchases. We run geofenced campaigns around stocking stores aimed at staff, plus sampling and education sequences where your state's rules allow them.

Can you help us launch in a new state?

Yes. New-market launches get a market map, retailer target list, a localized content and search footprint, and a geo-targeted awareness push timed to the first shipments.

Start here

Ready to grow?

Book a 30-minute demo. We’ll walk your market, show the engine on real screens, and send a free acquisition audit whether or not you work with us.

No contracts to look at a plan. We’ll send the audit either way.