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Smoke Advertising

For dispensaries

Your Menu Has Traffic.
You Just Can’t See It.

Most dispensaries pay for visitors they never meet. We resolve menu traffic into contactable customers, pull shoppers off competitor lots, and prove which channel filled the register.

Identity resolution

Live
  • VIS-8841

    Email + Device · /menu/flower

    94%
  • VIS-8842

    Hashed email · /menu/edibles

    88%
  • VIS-8843

    Device + Geo · /deals

    91%
  • VIS-8844

    Email + Phone · /menu/carts

    97%

Match confidence blends email, device, household and geo signals.

Illustrative data

What’s breaking

Anonymous demand.

Thousands of menu sessions a month, a handful of them convert, and you have no idea who the rest were or how to reach them again.

Dead channels.

Paid accounts get disabled, email lands in promotions or spam, and the loyalty tool you already pay for sends the same blast to everyone.

No line to revenue.

The POS knows the basket, the ad platform claims the click, and nobody can say what a new customer actually cost.

The engine, applied

What we actually run.

01Identify

Resolve menu traffic

The pixel sits on your site and menu wrapper and returns contactable records with a match confidence score, suppressed against anyone who has opted out.

02Target

Own the trade area

Geofence competitor parking lots, dispensary corridors, concerts and campuses within your delivery or drive radius, and build household lookalikes off your best baskets.

03Activate

Trigger on behavior

Carrier-registered SMS, inbox-safe email, eligible paid social and search, programmatic and CTV — fired by menu behavior, last order date and product category.

04Attribute

Match back to orders

Campaign activity matched to POS orders so you see revenue, CAC, basket size and repeat rate by channel, store and week.

FAQ

Questions, answered.

Can a dispensary run Google or Meta ads at all?

Not for THC product sales. What works is eligible campaign types — hemp and CBD where state law allows, accessories, brand and educational creative — plus Google Business Profile, local search, organic and AI search, geofencing, programmatic and CTV networks that accept cannabis, and your owned SMS and email lists. We structure accounts so one policy strike cannot take your entire presence down.

Will the pixel work on a Dutchie or Jane embedded menu?

Yes in most configurations. We place the script on your site and the pages that wrap your menu, and we work alongside your provider rather than replacing it. Coverage depends on how the menu is embedded — we check that during the audit and tell you honestly what we can and cannot see.

How fast can SMS go live?

Brand and campaign registration through 10DLC typically takes one to three weeks depending on carrier review. We start the filing on day one of the install and build consent capture, flows and segments while it is pending.

Do you handle multiple locations?

Yes. Each store gets its own geofences, local pages, Google Business Profile management and store-level reporting, with roll-up reporting across the group.

What do you need from us to attribute revenue?

An order or customer export from your POS, or read access where the system allows it. We match on hashed email and phone, never raw personal data in transit, and report orders, revenue, CAC and repeat rate by channel.

What does it cost to start?

The acquisition audit is free. Ongoing programs are a monthly retainer plus media spend; most single-location dispensaries start in the low four figures per month.

Start here

Ready to grow?

Book a 30-minute demo. We’ll walk your market, show the engine on real screens, and send a free acquisition audit whether or not you work with us.

No contracts to look at a plan. We’ll send the audit either way.