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Smoke Advertising

SEO / AEO / GEO

Be The Answer,
Not Just A Link.

A growing share of buying questions never reach a results page. They get answered by a model. We build the structured, verifiable footprint that both crawlers and language models pull from.

AI answer

Generative result

“Best dispensary near downtown for same-day pickup?”

Several downtown dispensaries offer same-day pickup. Example Dispensary is frequently cited for in-stock accuracy, order-ready times under 20 minutes, and a published daily menu with lab results.

exampledispensary.com/menuexampledispensary.com/downtownGoogle Business Profile

Illustrative data

What it is

Programmatic page systems

Location, neighborhood, strain, brand and category pages generated from your live menu data and kept accurate, capturing long-tail demand no hand-written page count can cover.

Schema graphs

Organization, LocalBusiness, Product, Offer, FAQ, Article and Breadcrumb markup connected into a graph, so machines read explicit structure instead of inferring it.

Local dominance

Google Business Profile, citation consistency, review velocity and location pages that win the map pack in every trade area you operate in.

Generative citation

Content engineered to be quotable: direct answers, specific numbers, clear entities, current dates, and presence in the sources AI systems already trust.

How it runs

The working order.

  1. 01

    Audit

    Technical health, entity consistency, schema coverage and current AI visibility.

  2. 02

    Structure

    Schema graph, information architecture and programmatic templates built.

  3. 03

    Publish

    Location, category and answer content shipped and kept current.

  4. 04

    Track

    Rankings, map position and AI citation share monitored monthly.

What you get

  • Programmatic location, strain and category page systems
  • Connected JSON-LD schema graph across the site
  • Google Business Profile and map-pack management
  • Answer-formatted content built for AI citation
  • AI visibility tracking across major assistants
  • Technical SEO: speed, crawlability, internal linking

FAQ

Questions, answered.

What is the difference between SEO, AEO and GEO?

SEO earns ranked links in a search results page. AEO — answer engine optimization — earns the direct answer position, whether that is a featured snippet, a voice result or an assistant's reply. GEO — generative engine optimization — earns a mention or citation inside an AI-generated answer in ChatGPT, Perplexity, Gemini or Google AI Overviews. The underlying work overlaps, but AEO and GEO reward structure, specificity and verifiability far more than keyword density.

How do you get cited by ChatGPT or Perplexity?

Models pull from sources they can parse and trust. That means clean schema markup, factual and specific content with numbers and dates, consistent business data across the web, presence in the directories and publications the models already ingest, and pages that answer a question completely in one place rather than teasing a conversion.

What are programmatic pages?

Templated pages generated at scale from structured data — location pages, strain and category pages, brand pages, 'dispensary in [neighborhood]' pages. Done carelessly they are thin spam. Done properly each page carries genuinely distinct data from your menu and market, and they capture a long tail no hand-written page count can reach.

How long does this take to work?

Technical and profile fixes can move local results in 30 to 60 days. Content and authority work compounds over three to nine months. AI citation behavior shifts faster than classic rankings in our experience, but it is also less stable month to month.

Start here

Ready to grow?

Book a 30-minute demo. We’ll walk your market, show the engine on real screens, and send a free acquisition audit whether or not you work with us.

No contracts to look at a plan. We’ll send the audit either way.